Meet Desi Perkins, Founder of DEZI SKIN
For Desi Perkins, skincare is deeply connected to family, culture, and the beauty rituals she
grew up with.
A Mexican-American beauty entrepreneur and content creator based in California, Desi
built her career as a makeup artist and became one of the most influential creators of the early
beauty YouTube era before transitioning into entrepreneurship.
Her passion for skincare began at home. Growing up in a Mexican family, Desi learned
traditional beauty remedies from her mother and relatives—from using fresh aloe vera on the
skin to preparing guava leaves as a natural treatment. Summers spent in Mexico and her
mother’s roots in Puerto Vallarta became important sources of inspiration for the brand she
would later create.
In 2021, she launched DEZI SKIN, combining effective skincare with her Mexican-American
heritage. The brand incorporates ingredients inspired by Mexico, including Mexican plum,
mango, guava and avocado, while product names such as Claro Que C intentionally bring
Spanish and Spanglish into the beauty space.
For Desi, DEZI SKIN is also about representation. Her goal has been to create products and a
brand world where Latino culture is visible and celebrated, while addressing concerns such as
hyperpigmentation and dark spots that are particularly relevant for many consumers with
melanated skin.DEZI SKIN is ultimately an extension of Desi herself: a meeting point between modern
skincare, her years of beauty expertise, and the Mexican traditions that shaped her
relationship with beauty from the beginning.