OCOA

OCOA celebrates curls, culture and the confidence to embrace both. Founded by Dominican sisters Cory and Nicol, the brand grew from their own journeys toward loving their natural hair—and a desire to see their community reflected in the beauty aisle.

Inspired by their Dominican roots, OCOA creates nourishing curl care designed to simplify wash days and styling rituals. Its collection brings together ingredients inspired by home with a practical approach to caring for natural texture.

At its heart is a sisterhood built on education, connection and self-acceptance. Through its products and community, OCOA invites people to rethink the beauty standards they grew up with and discover the possibilities in their own curls.

It is haircare with a personal purpose: helping you care for your curls and feel proud of the person wearing them.

SHOP ALL OCOA
OCOA
MEET THE FOUNDER

CORY VARONA AND NICOL VARONA

For Dominican sisters Cory and Nicol, creating OCOA began with learning to embrace their own curls. Growing up, they absorbed beauty standards that encouraged them to change their natural texture. After moving to the United States, they also struggled to find haircare that reflected their culture and understood their needs.

That shared experience became the foundation for a different vision: nourishing curl care that makes natural beauty easier to embrace.

Cory became a natural hair formulator, helping turn their idea into products inspired by the ingredients and traditions of their Dominican upbringing. In 2021, the sisters launched their first brand, DN Organics, from their kitchen table while still working full-time. In 2023, it became OCOA, opening a new chapter in their mission to simplify curl routines and celebrate their heritage.

Together, they have built a brand grounded in sisterhood, education and connection. Their Helping Hermanas initiative extends that purpose into their community, sharing haircare alongside a message of self-love and acceptance.

For Cory and Nicol, OCOA is deeply personal: an invitation to feel represented, embrace your roots and wear your curls with pride.

CURLS WITH ORGULLO.
OCOA

CURLS WITH ORGULLO.