ROKAEL BEAUTY

Rokael Lizama is a Mexican-Salvadoran celebrity makeup artist and the founder of Rokael Beauty. Growing up in San Bernardino, CA, Rokael discovered a passion for creating at a young age, always finding ways to bring his imagination and ideas to life. That creativity eventually found its expression through makeup. Coming from a place where a career in the beauty industry could feel far beyond reach, Rokael learned early to dream beyond his circumstances.

Determined to turn his passion into purpose, Rokael dedicated himself to mastering his craft. Over a career spanning more than 15 years, he became a trusted artist to some of the world’s most recognizable women, including Beyoncé, Mariah Carey, Jennifer Lopez, the Kardashians, Demi Lovato, Demi Moore, Ariana Grande, and Nicole Scherzinger.

Family has remained a driving force throughout Rokael’s journey. Watching his mother work tirelessly while growing up inspired him to dream bigger, work harder, and pursue possibilities that had not existed for his family before. As a Latino entrepreneur, creating Rokael Beauty became more than building a beauty brand, it became an opportunity to build a legacy, open new doors, and break barriers for generations to come.

Faith is at the heart of Rokael’s journey. He sees the divine as his greatest source of inspiration, guiding both his creativity and his work. Through artistry and entrepreneurship, his purpose is to bring his visions to life and bring a piece of heaven on earth through everything he creates.