SARELLY

Anna Sarelly and Rémi Martini came together around a shared belief: Mexican creativity deserves a global spotlight.

Anna began creating beauty content while studying industrial design, building a community that would become central to SARELLY. Through years of conversations with her audience, she recognized an opportunity to create products that reflected Latina beauty needs, rituals and identities. Today, as Co-Founder and Creative Director, she brings that perspective to the brand’s design, products and storytelling.

Rémi brought more than a decade of experience in the global beauty industry, including roles at L’Oréal and Coty. After moving to Mexico, he found inspiration in the country’s culture and creative talent—and a shared ambition with Anna to build something of their own.

Their journey began in 2021 with SARELLY SARELLY, a collection of genderless nopal leather bags crafted by Mexican artisans. From accessories, they returned to their shared passion for makeup, bringing the same attention to design and cultural expression into beauty.

Together, they are building SARELLY around the people who inspired it: listening closely, celebrating Latin identity and creating beauty with performance, personality and a distinctly Mexican point of view.