{"title":"THE HAIR GENERATION","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eFounded by Colombian sisters Laura and Marcela García Caballero, The Hair Generation grew from a personal experience with hair loss and the connection between haircare and self-confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLaunched in January 2025, THG combines ancestral hair rituals with modern biotechnology to create scalp and hair products, beginning with Hair Boomer. Marcela leads creative vision and community, while Laura oversees product development and operations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRooted in Barranquilla, Colombia, and shaped by its community of “Gangers,” the brand turns everyday haircare into a ritual of care and self-expression, guided by one belief: every hair tells a story.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"hair-boomer","title":"Hair Boomer","description":"\u003cp\u003e\u003cspan\u003eScalp Oil\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHealthy hair begins at the scalp. Our lightweight oil nourishes both scalp and hair, leaving it softer, smoother, looking fuller, and naturally radiant. Inspired by ancestral rituals and enhanced with botanical ingredients and modern biotechnology, Hair Boomer transforms your self-care ritual with every drop.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Hair Generatrion","offers":[{"title":"50 ML","offer_id":44357364449339,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"30 ML","offer_id":44357364482107,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/3094\/8667\/files\/30_ML.png?v=1791041478"},{"product_id":"alpha-scrub","title":"Alpha Scrub","description":"\u003cp\u003e\u003cspan\u003eScalp exfoliation is essential for healthy-looking hair. ALPHA SCRUB deeply cleanses the scalp, helping remove buildup, dead skin cells and excess oil. 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Lightweight, clear, and residue-free.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Hair Generatrion","offers":[{"title":"Default Title","offer_id":44357459804219,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/3094\/8667\/files\/Gen_Zleek.png?v=1791043678"},{"product_id":"forever-ends-light","title":"Forever Ends Light","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eForever Ends Light is the finishing touch your hair has been waiting for. This fast-absorbing, lightweight hair oil helps moisturize, smooth, and enhance shine without weighing hair down. Ideal for daily use or whenever you want soft, touchable hair with natural movement. Reduces frizz and dryness, leaving hair looking polished and healthy. Powered by Cupuaçu Butter, Avocado Oil and nutrient-rich botanical oils.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Hair Generatrion","offers":[{"title":"50 ML","offer_id":44357485166651,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"30 ML","offer_id":44357485199419,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/3094\/8667\/files\/50_ML_b9f24a03-8b3c-4d18-a4a6-73e3a7985875.png?v=1791044015"},{"product_id":"forever-ends-rich","title":"Forever Ends RICH","description":"\u003cp\u003eHAIR OIL \u003c\/p\u003e\n\u003cp\u003eForever Ends Rich is the finishing touch your hair has been waiting for. This nourishing formula helps moisturize, soften, and enhance shine while reducing frizz and dryness. Ideal after heat styling, in dry\u003cbr\u003eclimates, or whenever hair feels dull or rough, leaving it looking polished, flexible, and well-cared for. Formulated with Pracaxi Oil, Açaí Oil and Cupuaçu Butter, it helps leave hair intensely soft, visibly smoother and ultra glossy.\u003c\/p\u003e","brand":"The Hair Generatrion","offers":[{"title":"50 ML","offer_id":44397481197627,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"30 ML","offer_id":44397481230395,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/3094\/8667\/files\/forever-ends-rich-30ml-50-ml.png?v=1791377770"},{"product_id":"brow-boomer","title":"Brow Boomer","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBrow Boomer, a lightweight, clear formula with active peptides, Tahitian Microalgae Extract, amino acids, and natural oils, works to help your brows appear fuller, denser, and healthier. Its brush applicator lets you shape and set each brow hair in place for a defined, polished look every single day.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Hair Generatrion","offers":[{"title":"Default Title","offer_id":44397518028859,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/3094\/8667\/files\/brow-boomer-1.png?v=1791378067"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/3094\/8667\/collections\/LIFESTYLE_-_LBEAUTY-4.jpg?v=1791263785","url":"https:\/\/lbeauty.org\/collections\/the-hair-generatrion.oembed","provider":"Latinas In Beauty Directory","version":"1.0","type":"link"}