THIS IS WHAT I CREATE.

The brands, artistry, and stories shaping Latin-owned & founded beauty. Meet the people behind the movement—and discover what they create. By Latinas In Beauty.

SHOP MAKEUP DISCOVER SKINCARE

THIS IS L-BEAUTY.

WATCH THEIR STORIES

Meet the founders, artists and creators shaping Latin beauty. In their own words, through their own work. Discover what they make—and the stories behind it.

CESAR DE LEON - CELEBRITY HAIRSTYLIST

THIS IS WHAT I CREATE.

MARCELA ALCALÁ - BEAUTY AND FASHION CREATOR

THIS IS WHAT I CREATE.

ANDREA TELLO - FOUNDER

THIS IS WHAT I CREATE.

CLAUDIA FABIAN - BEAUTY CREATOR

THIS IS WHAT I CREATE.

PRISCILA FADUL - FOUNDER

THIS IS WHAT I CREATE.

ISIMA — SUAVÍSIMA HYDRATING CONDITIONER

Softness worth running your fingers through. A deeply hydrating conditioner that detangles, strengthens, and boosts shine, scented with notes of kumquat, peony, and tonka bean. $32 · 300 ml

AORA MAKEUP — MÍRAME EYESHADOW PALETTE

Color that deserves a second look. Nine vibrant shades inspired by Mexico, from silky mattes to luminous metallics, housed in a sculptural, plastic-free metal palette. $65

CEREMONIA — GUAVA PROTECT & REPAIR KIT

A tropical rescue for your strands. Guava Rescue Spray and Leave-In Conditioner work together to detangle, deeply hydrate, and protect hair from heat and UV damage. $49

SARELLY — LAVADERO MAKEUP REMOVER

The easiest part of getting unready. An oil-based remover that gently melts away waterproof eye makeup with your fingertips, while jojoba and avocado oils nourish lashes. $21

VALDÉ BEAUTY — OPHIDIA IN COBRA

Beauty as a collectible. A refillable lipstick vessel in luminous white, wrapped in a sculptural gold serpent with crystal eyes. $370

DEZI SKIN — PORE CHOICES

A little calm for skin having a moment. A lightweight, plant-based mucin repair mist with Totarol to soothe visible redness and support the skin barrier. $24

EAUSO VERT — VANILLA EMBERS

Vanilla with an unexpected edge. A warm eau de parfum blending vanilla bean, cardamom, and creamy sandalwood with airy floral notes. $185

BEAUTYBLENDER Bio Pure Makeup Sponge

A fresh take on the iconic bounce. Made with 60% plant-based BioPlush™ foam, this ultra-soft sponge blends makeup for a seamless, natural-looking finish. $20

LIBERTAD VIDA Wild Bloom Liquid Blush

Your flush, your way. A weightless liquid blush that blends effortlessly, building from a sheer hint of color to a vibrant pop with a radiant finish. $23

LENDAVA — BODY CARE

Skincare beyond the face. A body cream with 1% retinol, hyaluronic acid and vitamin B5 to hydrate and visibly smooth and firm skin.} $62 | 100 mL

ROKAEL BEAUTY — REFINED GOLD VELVET LIP CRÈME

A little gold. A lot of artistry. A jojoba-infused lipstick with a creamy velvet finish and a sculpted bullet for precise definition, housed in an ornate gold case. $26

A first look

BRANDS COMING TO L-BEAUTY

Meet the beauty brands joining our community. Discover their stories and explore what is next.

Beauty profile

CÉSAR DELEON RAMIREZ

@CESAR4STYLES

CÉSAR DELEON RAMIREZ: THE ART OF BECOMING

Read the story

Beauty profile

SANDRA SAENZ

@THESANDRASAENZ

Beauty profile

ERNESTO CASILLAS

@ERNESTOCASILLAS

Beauty profile

ROKAEL LIZAMA

@ROKAELBEAUTY

Beauty profile

MARCO OCHOA

@ECOBROW

FEATURED

CÉSAR DELEON RAMIREZ

MEET THE FOUNDER

Behind every brand is a personal story. Discover the people, ideas and experiences shaping L-Beauty.

Shakira

Margarita Arriagada

PRISCILA FADUL

Babba C. Rivera

Anna Sarelly and Remi Martini

Marianne Fonseca

Desi Perkins

SANDRA VELASquez

ROKAEL LIZAMA

SHAN BERRIES AND ERIKA CLARK

Explore Their Stories

THIS IS WHAT I CREATE.

DISCOVER MORE

NEW & NOTEWORTHY

INSTAGRAM @LATINASINBEAUTY

A fresh perspective on color, care and the daily ritual. Six discoveries to get acquainted with.

Mom Body Cream

Intense hydrating body cream, specially developed for new and expecting moms. This mult...

Discover Lendava

Agave Glow Color Stick

Agave Glow is lightweight, buildable color infused with Blue Agave an ancestral beautifying ingredient combined with Vitamin E boosts moisture, creating a youthful, dewy lip with a subtle sheen finish. Available in an assortment of sweet and flirty neutral shades, perfect for every season.

Discover Ortega Beauty

Smoothing Balm

Smooth strands, effortless shine. This lightweight styling balm tames frizz and flyaways while providing heat protection for a soft, polished finish without weighing hair down.

Discover Lasio Hair

CORAZÓN LONGWEAR LIQUID LIPSTICK

CORAZÓN LONGWEAR LIQUID LIPSTICKLABIAL LÍQUIDO DE LARGA DURACIÓNA classic red liquid li...

Discover Mi | Tu Corazon

Buchon Lip Combo

The ultimate combo for fuller-looking lips. We use the play of light and shadow—a technique used by makeup artists—to create a system that makes your lips look fuller, more defined, and professionally sculpted.

Discover Sarelly