AORA MEXICO

FROM MEXICO, WITH LOVE

Vibrancy born in Mexico

For us, color isn’t a trend—it’s a ritual, a force of change. Mexico is a canvas, and its vibrancy leaves an indelible mark on all who experience it.

In a world of muted luxury and fleeting trends, color is often confined to the young, the special, the extraordinary. But we believe color belongs in the everyday. AORA celebrates the richness, sophistication, and vibrant spirit of Mexican culture and the CDMX community.

Our collection allows you to live in full color—bringing vibrancy into every moment, every expression, every part of your life. Color is the joy we choose to embrace daily.

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AORA MEXICO
MEET THE FOUNDER

Visionaries of Beauty

For Nour Tayara and Rodrigo Peñafiel, Mexico offered inspiration for a different vision of luxury beauty. Together, they founded AORA México to bring the country’s color, creativity and cultural richness into a category long associated with European capitals. Their ambition was to create makeup that celebrates self-expression while rethinking how beauty products are designed and packaged.

Tayara brought nearly 13 years of experience at L’Oréal, where he worked in product development and explored more sustainable approaches to beauty. With Peñafiel, he translated that experience into a shared creative vision: expressive makeup, distinctive design and plastic-free packaging, with Mexico at the center of the story.

That vision informs everything from the brand’s vibrant shades to its use of Mexican-origin ingredients and packaging made from tin, aluminum and wood. Through AORA, the founders are building their own interpretation of modern luxury—one that reflects the energy of Mexico and invites people to be bold, experiment and take up space.

BOLD COLOR. PLASTIC-FREE LUXURY.
AORA MEXICO

BOLD COLOR. PLASTIC-FREE LUXURY.

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