12HR Illuminating Primer
Your glow starts here. Inicia is a lightweight gel-cream primer that hydrates, smooths, and brightens skin’s appearance while helping extend makeup wear for up to 12 hours. Formulated with cactus flower and tepezcohuite, it delivers a sheer, luminous finish across all skin tones without feeling heavy or sticky.
Wear under foundation, mix with moisturizer for everyday radiance, or tap onto the face and body as a highlighter.
Vegan • Cruelty-free • Plastic-free packaging
30 mL
